common sense investing

Our investment philosophy is based on a consistent, long term, disciplined approach to the market. We choose investments based on client objectives, focusing on a value oriented methodology. We believe successful investing requires a set of Operating Rules that help separate us from the psychological pressures generated by the market, allowing us to focus on each investment impartially and without emotion.

risk aversion approach

    - Reduce investor risk in the stock market during various economic scenarios.
    - Strive for consistent returns with an acceptable level of risk.
    - Select stocks which may decline less in down markets, earning a reasonable return over the long term
    - Strive to generate consistent total returns that are higher than the return on risk-free investments.

value-oriented approach

    - Invest in companies which have value believed to be greater than where the stock price is trading.
    - Make buying decisions based on company's prospects and value rather than news.
    - Invest in financially sound companies to limit financial risk and better withstand economic downturns.
    - Invest in low Price-to-Earnings (P/E) ratio stocks which tends to limit downside price risk.